Among the worst hit because of the pandemic-induced lockdown was the fitness market. Many gyms and fitness studios suffered immeasurably. Bengaluru-based Cure.fit Healthcare, which has rebranded itself to Cult.fit after its flagship fitness vertical, was among them. But smartly-managed companies see in adversity an opportunity.

So, cult.fit went ahead and acquired TREAD, a fitness startup that had recently launched a smart fitness bike. Along with the acquisition, Cult.fit also launching a suite of smart fitness hardware products that would come in handy for home-stuck fitness enthusiasts. 



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