“4ThePlayers”. It’s the marketing slogan that’s helped drive PS4 sales to over 75 millions units, and has been a mainstay in Sony’s core messaging from the very start – providing a powerful contrast to Microsoft’s horribly muddled Xbox One launch.

When the PS4 released in 2013, Sony quickly positioned itself as the console that would champion the needs of gamers. You could trade used games, it didn’t need to be connected to the internet 24-hours a day and it was free of needless gimmicks, like an expensive motion-sensing camera. 

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