If you’ve been researching the best TVs on the market with a focus on the best OLED TVs, you may have noticed a trend regarding the risk of OLED burn-in. Historically regarded as a major problem for such screens, OLED burn-in – also known as image retention – sounds incredibly off-putting if you’re looking to buy a high-end TV. 

Burn-in is when an image or sequence is played so often and continuously on your TV that it leaves a permanent mark on the panel, ruining the look of anything else you may end up watching. 

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