Facebook Inc has dropped the “likes” button from its redesigned public pages used by artists, public figures and brands, the social media company said on Wednesday.

Facebook Pages will only show followers and have a dedicated News Feed where users can join conversations, interact with peers and engage with fans, the company said in a blog post.

What’s new in Facebook Pages:
Redesigned layout
Dedicated News Feed to discover and join conversations, follow trends, interact with peers and engage with fans
Easy navigation between personal profile and Pages
Updated task-based admin controls giving trusted Page admins full control or partial access
Actionable insights and more relevant notifications
Safety and integrity features to detect spammy content and impersonator accounts

Facebook believes that by removing Likes, the quality of content on public pages will improve as the focus will be more on acquiring followers. “We are removing Likes and focusing on Followers to simplify the way people connect with their favorite Pages. Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base,” said Facebook.

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