The LG rollable OLED TV has, since its launch, been an exciting mess of contradictions. The primary one being that, while its innovative unfurling mechanism makes it a great space-saving measure, the high price tag means it’s likely only to feature in the large homes of the wealthy.

Retailing for $99,999 / £99,999 in the US and UK, the rollable OLED is little more than a proof of concept to be enjoyed by a small handful of technology enthusiasts – with the added convenience of its rolling mechanism having to be weighed up with the exponential cost compared to an LG C1 or LG G1 OLED, either of which could be bought 50 times over for the same amount of cash. That’s despite both featuring effectively the same panels and processors as their rollable counterpart.

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